The goal was to create a brand image video that depicts the vision and ‘flow’ of the Focuswater beverage in different settings.
We created the film entirely rom a pool of pre-existing clips that we had shot in other projects with the brand, primarily for short-form video on social media.
Luckily our workflow of shooting in a 4×3 aspect ratio ensured high image quality in a horizontal video even though most media was shot with vertical use in mind. This workflow is one key element that distinguishes Rogue Creations from other filmmakers.